Attorneys attending this marketing boot camp will hear from a panel of attorneys in various size firms who have successfully established and grown their practice through conscious marketing efforts. These South Carolina attorneys will discuss their marketing approaches with an emphasis on what works and what doesn’t and why. Following the panel discussion, Barbara Seymour, Office of Disciplinary Counsel, will discuss ethical marketing of your practice.
The afternoon will kick off with a lively discussion of the use of social media in marketing your practice. Jeff Manning, Director of Marketing for the SC Bar will lead this discussion and provide insight into the options and use of social media to market your practice. The next session is design to help all attorneys develop customized “elevator pitches” suitable for any situation.
The remainder of the workshop will be devoted to the development of individual marketing action plans (IMAPs). This session will be interactive and is designed so that attorneys will start to develop their customized IMAP during the session. All participants will also receive a complimentary follow up coaching session with Brenda Stewart to continue the development of their IMAPs.
This unique program is designed for all attorneys whether you work in a firm or practice on your own! Not just another “talking head CLE,” you will take away practical and powerful tools to build your practice intentionally, ethically and with a view toward long-term success!
Because of the interactive nature of this program, registration is limited to 72!!
**Registrants are asked to bring their own laptop to facilitate afternoon work sessions**
8:25 a.m. Registration
8:50 a.m. Welcome and Overview
9 a.m. Profile Stories: Individual Marketing Techniques
Fried Rogers Goldberg, Atlanta, GA
Kenneth Berger, Law office of Kenneth E. Berger, Columbia
Regina Hollins Lewis, Gaffney, Lewis & Edwards, LLC, Columbia
10:30 a.m. Break
10:45 a.m. Ethical Marketing: Getting Out There without Getting in Trouble
Barbara Seymour, Office of Disciplinary Council, Columbia
12 p.m. Lunch
12:45 p.m. Use of Social Media in Marketing Your Practice
Kathryn Whitaker, K&L Gates, Charleston
Brenda Stewart, Stewart Marketing & Consulting, Simpsonville
1:45 p.m. Selling Your Services in 30 Seconds or Less
2:30 p.m. Break
2:45 p.m. Building Your Plan – Developing Your IMAP
Facilitators: Brenda Stewart
4:45 p.m. Adjourn
About the Facilitator
Brenda Stewart brings more than twenty-seven years of legal experience to Stewart Marketing & Consulting. Her deep “inside knowledge” of law firm administration, management and marketing is combined with “outside perspective” to help a attorneys in firms of all sizes advance their strategic initiatives and goals.
Brenda’s knowledge of business operations, client service issues and marketing expertise helps attorneys avoid getting bogged down by the demands of day to day operations and overcome resistance to new ideas and initiatives. In her own legal management career, she directed the successful implementation of strategies and programs for client retention, firm wide initiatives, practice group marketing and individual attorney marketing plans.
Her client base includes law firms of all sizes across the southeast, community pharmacies, non-profits and institutions of higher learning.
Brenda is a frequent speaker on management, marketing and training topics. She is a faculty member for the South Carolina Bar Legal Ethics and Practice Program, a program designed by the South Carolina Bar to educate attorneys on efficient and ethical systems and procedures for office management. Brenda also serves as a non-lawyer member of the South Carolina Commission on Lawyer Conduct, a position that is appointed by the Supreme Court of South Carolina.
A dynamic speaker, Brenda provided both insight and inspiration to her audience. She is also very effective one-on-one, with experience coaching attorneys, administrative staff members, and lateral hires.
All registrants for this bootcamp will receive a courtesy coaching session scheduled to take place 4-6 weeks after the course. This courtesy coaching session will be used to assist attorneys with continued development of their individual marketing action plans.