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The Musical Secrets of Persuasion: How to Win Your Next Case Using the Psychology of Music to Change the Emotional State of Judges and Juries

  featuring Jarrod Haning, Principal Violist of the S.C. Philharmonic

Bar Conference Center
1501 Park Street
Columbia, SC 29202

Hear from course planner Jarrod Haning
About the Seminar
As a trial lawyer, you know how critical it is to engage your audience on an emotional level. Juries may be called “fact-finders” but you know that their operational level is far deeper than purely cognitive. You know how frequently cases are won - or more often lost - because the advocate failed to shift the emotional, and thus behavioral, response of the decision-maker at trial
 
Good trial lawyers are good story-tellers, but great trial lawyers understand the mechanism that drives emotional response and knows how to effect behavioral change in judges and juries.
 
On October 4, you can learn these secrets. 
 
The South Carolina Bar CLE Division is proud to present Jarrod Haning, the South Carolina Philharmonic’s principal violist who will teach you - through a process called “audiation” to reach your audience at its deepest emotional level, shift the emotional response, and actually change the behavior of those who hear you. 
 
This special program will teach you what “audiation” is, how people use it everyday, and how you can develop skills that will tap into the core competencies you need as a trial advocate and communicator so that you can win more cases. 
 
Since mastery in any subject comes from doing rather than hearing, this unique course is primarily composed of hands-on dissection of case study examples. Each segment will begin with a hands-on group study designed to highlight the common sticking points of that particular avenue of communication or block to change. Then, as a class, you will dissect the best real-time example looking for the hidden meaning and its application to one of the five core competencies of legal practice.
 
Have you been looking for the “missing ingredient” in your trial skills package? If so, join Jarrod Haning on Friday, October 4 for an unforgettable and life-changing learning experience.
 
Due to the interactive nature of this program, it will not be broadcast or webcast - and seating at the SC Bar Conference Center is limited to 96 registrants. Register today and reserve your seat!
 
This program qualifies for 6.0 MCLE credit hours.
 
Agenda
8:30 a.m.       Registration
 
8:50 a.m.       Welcome and Opening Remarks
 
9 a.m.             Overview – Audiation Part 1
Objective – understanding the mechanism that drives emotion with application in the four ways it affects communication outcomes. 
 
9:30 a.m.       Application Exercise and Case Study 1
Groups of 4; Sharing a recent event that triggered a strong emotional reaction; Cambridge Study
·      Real example from the class
·      Revealing the hidden meaning
·      Creating a new meaning and outcome to the conversation
·      Application in the areas of leadership and teamwork
·      Eleanor Roosevelt quote
·      Questions & Answers
 
10 a.m.           Application Exercise and Case Study 2
                        Groups of 4; Sharing a recent event that you think is an exception to the audiation rule
                        Silhouette video on perception
·      Real example from the class
·      Review of definition versus meaning
·      Review of the hidden meaning and its access point
·      Review of the role responsibility plays in creating meaning
·      Creating a new meaning and outcome to the conversation
·      Application in the areas of management and persuasion
·      Epictetus quote
·      Questions & Answers
 
10:30 a.m.     Break
 
10:45 a.m.     Application Exercise and Case Study 3
Groups of 4; Sharing in the face of fear; Letter replacement with symbols
·      Real example from the class
·      Review of the hidden meaning and its access point
·      Application in speech and performance
·      Further applications in the areas of leadership and persuasion
·      Mark Twain quote
·      Questions & Answers
 
11:15 a.m.     Application Exercise and Case Study 4
Groups of 4; Sharing in the presence of intense conflict; Read the double “the” paragraph
·      Real example from the class
·      Filling in the hidden meaning
·      Review of the role hidden meaning plays
·      Disappearing the unknown hidden meaning
·      Application to conflict resolution and persuasion
·      Q & A
 
12 p.m.          Conclusion
·      The elements of audiation
·      The four applications of audiation
·      Sticking points to watch for in the future
·      Distribute take home manual and reminder cards
·      Group discussion on class takeaways
·      Fill out post-course assessment forms
·      Instructions on the 30-60-90 day follow up program
 
12:30 p.m.     Lunch (on your own)
 
1:45 p.m.       Overview – Audiation Part 2
Objective – understanding the mechanism that drives emotion with application in the four ways it affects communication outcomes. 
 
2:15 p.m.       Application Exercise and Case Study 1
Point and twist; Sharing of a recent resistance to change
·      Example from the class
·      Identify the resistance
·      Label the present feeling within the audiation framework
·      Fill out the perceived future
·      Create a new future with a leadership application
·      Questions & Answers
 
2:55 p.m.       Application Exercise and Case Study 2
                        Past – Present – Future; Sharing of a recent lack of motivation
·      Example from the class
·      Identify the resistance
·      Label the present feeling with the audiation framework
·      Fill out the perceived future
·      Create a new future with a management application
·      Questions & Answers
 
3:35 p.m.       Break
 
3:50 p.m.       Application Exercise and Case Study 3
Match future with present; Sharing of a recent loss of persuasion
·      Example from the class
·      Identify the resistance
·      Label the present feeling with the audiation framework
·      Fill out the perceived future
·      Create a new future with a personal growth application
·      Questions & Answers
 
4:30 p.m.       Conclusion
·      The elements of audiation
·      The four applications of audiation
·      Sticking points to watch for in the future
·      Distribute take home manual and reminder cards
·      Group discussion on class takeaways
·      Fill out post-course assessment forms
·      Instructions on the 30-60-90 day follow up program
 
5:00 p.m.       Adjourn
 
About the Speaker
As an award-winning speaker, Jarrod Haning trains individuals in the psychology of music. When you know how music creates inspiration in you, then you are able to create inspiration in other people. By revealing the subconscious mechanism that drives our emotional response to music and language, Jarrod Haning is able to engage his audience at a much deeper level than other speakers.
 
He is the principal violist for the South Carolina Philharmonic. He has been called the “Seth Godin of music” and the “golden boy for music.” And, with performing experience in 14 professional orchestras and over 20,000 hours of practice he is able to deliver some powerful secrets on mental and physical performance. His mission is to train you in the tools that world class artists use to create power and inspiration – on demand.
This course will give you:
• The tools to create the emotions that lead others – judges, juries, and opposing counsel - to action
• The tools to deliver persuasive and compelling presentations and arguments to decision-makers
• The tools to increase focus, clarity, and productivity under pressure
• The tools to erase the emotional resistance to “change”
• The tools to create work environments free from gossip and retaliation
• The tools to create more productive and profitable teamwork